CASSANDRA VALDES

I'm an experienced sales and marketing leader with 10 years in the advertising industry, having worked both in the women's lifestyle publishing space and most recently at TikTok. I'm currently an MBA student at HEC Paris, based in the Paris, France region.

My expertise includes building teams, marketing strategy, client management, branded content production, program execution and creative development. I've worked with brands across a variety of industries, including global household names such as Samsung, L'Oréal, H&M and GlaxoSmithKline.